It’s official! Social media is everywhere and plays a big part in many of our lives – from sharing photos with family, to reconnecting with long lost friends. You’ve probably also heard by now that it can be a great tool for growing your business – so important in fact that many companies are hiring
Pay-per-click (PPC) Advertising is when you pay each time a person clicks on an advert which a search engine runs for you. Google, for example, will generally place these adverts just above the normal search results. They manage which search results each advert will feature in by making advertisers tailor their adverts to, and specify,
Time and time again, marketing has shown to play a significant role in ensuring businesses succeed, but we all know that marketing is not as simple as just throwing a poster in the air and hoping for the best. Marketing requires strategy and planning. Conducting a marketing audit can make sure that you know what
The importance of marketing is something that many small businesses underestimate. How hard can it be to create a logo, start a Facebook page, design a website and marketing collateral and maintain the website and create news stories and?… oh. In order to market your products and services to a high standard, to stand out
2002 saw the release of LinkedIn, which has now grown to over 100 million users. 2004 gave us the launch of Facebook which now totals over 1.65 billion users. YouTube arrived at the collective doorstep in 2005 and now manages over 1 billion users. Twitter followed in 2007 and finally Google+ managed to make it
So you’ve decided that pictures just don’t allow you to show what your company is capable of. Video Marketing is the logical next step in any campaign aimed at using visual media to attract customers. They are incredibly versatile, can be assembled quickly with the right team, and sometimes manage to make a business look
