In the world of digital marketing, the environment is always changing. It can be a challenge to keep track of all the new and old marketing channels even for seasoned marketers. This article explores hottest digital marketing trends for SMEs in 2017 based on our research and experience in the market. These trends will help you
When it comes to actively marketing your SME,Personas are a tool for helping you to target your business towards individuals, not just large groups. They are a fundamental aspect of your social media outreach, and should be used to the fullest. How do Personas work? Personas work by organising and ordering your potential customer base into
Influencer marketing means using influential individuals in your industry to recommend your products and services. It’s hardly a new concept but the rise of social media has increased its power dramatically. Plus it’s set to become the BIG trend in 2017. We have a look at why Influencer Marketing proving to be so effective and
