SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
LET'S TALK! CALL: 020 3239 0930

New Window Marketing

  • HOME
  • SERVICES
    • BRAND DEVELOPMENT
      • BRANDING & DESIGN
      • WEB DEVELOPMENT
      • STRATEGY & CONSULTATION
    • DIGITAL MARKETING
      • SEARCH ENGINE OPTIMISATION (SEO)
      • PAY-PER-CLICK ADVERTISING (PPC)
      • SOCIAL MEDIA MANAGEMENT
    • PACKAGES
      • BUSINESS STARTER
      • ESTABLISHED BUSINESS MARKETING
  • CLIENTS
  • BLOG
  • ABOUT US
  • CONTACT US
  • Home
  • Blog & Marketing Tips
  • Video Marketing
  • 7 ways to make video work for your company
July 17, 2025

7 ways to make video work for your company

0
Wednesday, 13 January 2016 / Published in Video Marketing

7 ways to make video work for your company

So you’ve decided that pictures just don’t allow you to show what your company is capable of. Video Marketing is the logical next step in any campaign aimed at using visual media to attract customers. They are incredibly versatile, can be assembled quickly with the right team, and sometimes manage to make a business look great.

Recent surveys suggest that 87% of online marketers will use video (outbrain.com). Here are seven types of video which your company can use to avoid being in that unlucky 13%.

1. The Basic Advert

Basic adverts are similar to what you might watch on TV. They introduce a product or service and try to sell it by following a narrative. They usually feature in places where people have to watch them (for example the ads on YouTube). They are a great way to introduce your company, and if used creatively, they can be very effective.

2. Culture Videos

Culture videos aim to make the culture behind your company clear. They are less about the product or service you provide and more about you as a company. Culture videos can involve activities your company provides for employees, the average work day of your employees or even the employee relationships in the company.  With Human resources and quality of life having become an important factor in recent years for determining public trust in a company, this is a great way of ensuring your business is seen as kind and fair.

3. Tutorial

Unfortunately, tutorials don’t work for all businesses. In order for them to work, you need something you can practically demonstrate to consumers. But they are great for advertising how effective a product is. If people have a range of products to choose between, they are more likely to pick the one they have seen definitely works.

4. Webinar

Tutorials are great for teaching, but they are very one sided. Users are not able to voice their own opinions. The Webinar allows for this. Have you heard of Google Hangouts? It’s a service which allows for multiple people to see and chat with each other in real time (similar to Skype). This means companies can host Q&A sessions with customers. This two-way communication can help to develop users trust in your company. Moreover, because contributors can all be in different locations, this method is incredibly versatile when it comes to co-ordination.

5. Event

Events are webinars on a bigger scale. They can involve hundreds of people if your customer base is large enough, and they allow for you to show both your product and your business. Events also feel much more ‘real’ to most people. Whilst other videos, including webinars and testimonials, can be easily faked, it’s not as easy to put together a fake event.

6. Testimonial

The testimonial is another great way to let customers see what people actually think about your product. There are services which offer actors, but viewers can usually tell they are fake when confronted with one such actor. If you want an effective and genuine testimonial, you should try interviewing people who have actually used your product or service.

7. Animation

Animations can work in a similar fashion to an infographic; in that they can tell a lot of information in a short period of time. Whilst it might cost you a bit more to hire a design team to put together an animation, they are much more flexible. These are great if you have a more complex or hard to explain product or service.

Whatever video type you chose to use, make sure that you know what will interest your customers the most, first. Putting a video online in a format which your potential customers don’t care about means you are not going to generate new leads. Videos are effective is you use them carefully.

At New Window Marketing, our experts can help you with all things video – from strategy and planning to shooting, editing and publishing.

Recent Posts

  • Top 5 Digital Marketing Challenges for SMEs

    Have you ever ploughed resources into a marketi...
  • 5 excellent online tools for writing a better blog

    Writing blogs can be hard. First, you need to c...
  • How to improve Google local business ranking

    Google strives to help customers find relevant,...
  • 9 Hot Digital Marketing Trends for SMEs in 2017

    In the world of digital marketing, the environm...
  • Why personas is the most fundamental part of your social media strategy

    When it comes to actively marketing your SME,Pe...

Recent Comments

    Archives

    • May 2018
    • March 2018
    • January 2018
    • May 2017
    • March 2017
    • February 2017
    • December 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015

    Categories

    • Branding
    • Business Development
    • Content Marketing
    • Conversion Rate Optimisation (CRO)
    • Marketing Audit
    • Newsletters
    • PPC / Google AdWords
    • Search Engine Optimisation (SEO)
    • Social Media
    • Video Marketing
    • Website Development

    Meta

    • Log in
    • Entries RSS
    • Comments RSS
    • WordPress.org

    Featured Posts

    • Top 5 Digital Marketing Challenges for SMEs

      0 comments
    • 5 excellent online tools for writing a better blog

      0 comments
    • How to improve Google local business ranking

      0 comments
    • 9 Hot Digital Marketing Trends for SMEs in 2017

      0 comments
    • Why personas is the most fundamental part of your social media strategy

      0 comments

    GET A QUOTE ESTIMATE IN 2 HOURS

    Please fill this form and we'll get back to you with an estimate in less than 2 hours*


    * We provide 2 hour estimates during our normal operating hours - Monday to Friday 9am - 4.30pm, excluding bank holidays.

    OUR SERVICES

    • Business Starter Package
    • Business Marketing Package
    • Search Engine Optimisation
    • Pay-Per-Click Advertising
    • Social Media Management
    • Branding & Design
    • Strategy & Consultation
    • Web Development

    GET LATEST MARKETING ADVICE

    By subscribing you accept our Privacy Policy. Don't worry, our marketing advice emails get sent out only once a month.

    GET IN TOUCH

    T 020 3239 0930
    Email: [email protected]

    New Window Marketing Limited
    We have recently moved to:
    Rourke House, Kingsbury Crescent, Staines-Upon-Thames
    London, TW18 3BA

    • GET SOCIAL
    New Window Marketing

    © 2022 New Window Marketing Limited. Company number 10152936. Registered in England and Wales. Our Terms & Conditions. Our Privacy Policy.

    TOP

    We are using cookies to give you the best experience on our website.

    You can find out more about which cookies we are using or switch them off in settings.

    Powered by GDPR plugin

    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    You can adjust all of your cookie settings by navigating the tabs on the left hand side.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

    Cookie Policy

    Find more information about our Privacy Policy and Cookies