SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
LET'S TALK! CALL: 020 3239 0930

New Window Marketing

  • HOME
  • SERVICES
    • BRAND DEVELOPMENT
      • BRANDING & DESIGN
      • WEB DEVELOPMENT
      • STRATEGY & CONSULTATION
    • DIGITAL MARKETING
      • SEARCH ENGINE OPTIMISATION (SEO)
      • PAY-PER-CLICK ADVERTISING (PPC)
      • SOCIAL MEDIA MANAGEMENT
    • PACKAGES
      • BUSINESS STARTER
      • ESTABLISHED BUSINESS MARKETING
  • CLIENTS
  • BLOG
  • ABOUT US
  • CONTACT US
  • Home
  • Blog & Marketing Tips
  • Conversion Rate Optimisation (CRO)
  • Make sure your website isn’t only pretty, make it convert
August 12, 2022

Make sure your website isn’t only pretty, make it convert

0
Thursday, 07 July 2016 / Published in Conversion Rate Optimisation (CRO), Website Development

Make sure your website isn’t only pretty, make it convert

Have you ever clicked on a link to a website, had a quick look and then left only to never return? Why did you do that? Why didn’t you want to stay? CRO aims to answer these questions and find a solution. It stands for conversion rate optimization, or how many people visit your site and are converted to support your cause. If your website aims to sell products, then you want those visiting to buy, if your website aims to provide reading material, then you want those visiting to read that reading material. Basically, CRO can be an integral part in making sure that your business creates customers and not just window shoppers.

Not many people know about CRO. Even in the marketing industry, CRO can seem like a bit of a phantom at times. However, there have been many cases where CRO has seriously helped to increase the number of customers who have stuck around.

CRO is about making sure that your website is optimised in a range of different ways. It is not always simply just adding a button or changing a piece of text – although it can be. Sometimes CRO means you have to perform a huge overhaul to your design and layout. Sometimes these overhauls are the difference between customers turning away and coming back time and time again.

Here are some examples of businesses who have used CRO to exponentially increase their business. Sunshine.co.uk managed to increase revenue by £14 million per year.

sunshine

Sunshine.co.uk

Let’s take an example from the popular UK based holiday site Sunshine.co.uk. By sending out a survey and conducting research with regards to their customers, they were able to increase their annual revenue by £14 million per year. Changes to their homepage, layout and the clarity of what individual prices included, meant that customers felt they were to trust Sunshine and so they stuck around and returned. The full case study is available here.

walmart_ca

Walmart.ca

Walmart is a huge, international superstore. They stock most of what the average person would need; so surely their website has been optimised to the highest degree it possible could. Well, previously this wasn’t the case for Walmart Canada. By redesigning their website, Walmart CA manage to increase their conversion rate by 20%, meaning higher revenue and more loyalty from their customers. You can get the full picture here.

device_magic

Devicemagic.com

It’s not always about redesigning your whole website. Sometimes it can be as simple as changing what type of media you use. For Device Magic, images were the way to go. It was found that users didn’t want to watch an overly technical video, which they felt wasn’t of a high quality. By swapping out their video for five images with a slider, Device Magic managed to increase homepage to sign-up page conversion by 35%. If you want more then look here.

performable

Performable.com

Another Simple example happened when Performable realised users were more complacent when faced with a green button, than when faced with a red one. This is because red connoted ideas of excitement and passion, whilst green was seen as more in line with nature and gratification. This simple change in colour led to a 21% increase in conversion. For all the facts see here.

CRO can really benefit businesses who are finding that their website manages to attract customers, but then can’t make them stay. From simple to more complex fixes, making sure to employ conversion rate optimisation can lead to greater goal achievements.

Recent Posts

  • Top 5 Digital Marketing Challenges for SMEs

    Have you ever ploughed resources into a marketi...
  • 5 excellent online tools for writing a better blog

    Writing blogs can be hard. First, you need to c...
  • How to improve Google local business ranking

    Google strives to help customers find relevant,...
  • 9 Hot Digital Marketing Trends for SMEs in 2017

    In the world of digital marketing, the environm...
  • Why personas is the most fundamental part of your social media strategy

    When it comes to actively marketing your SME,Pe...

Recent Comments

    Archives

    • May 2018
    • March 2018
    • January 2018
    • May 2017
    • March 2017
    • February 2017
    • December 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015

    Categories

    • Branding
    • Business Development
    • Content Marketing
    • Conversion Rate Optimisation (CRO)
    • Marketing Audit
    • Newsletters
    • PPC / Google AdWords
    • Search Engine Optimisation (SEO)
    • Social Media
    • Video Marketing
    • Website Development

    Meta

    • Log in
    • Entries RSS
    • Comments RSS
    • WordPress.org

    Featured Posts

    • Top 5 Digital Marketing Challenges for SMEs

      0 comments
    • 5 excellent online tools for writing a better blog

      0 comments
    • How to improve Google local business ranking

      0 comments
    • 9 Hot Digital Marketing Trends for SMEs in 2017

      0 comments
    • Why personas is the most fundamental part of your social media strategy

      0 comments

    GET A QUOTE ESTIMATE IN 2 HOURS

    Please fill this form and we'll get back to you with an estimate in less than 2 hours*


    * We provide 2 hour estimates during our normal operating hours - Monday to Friday 9am - 4.30pm, excluding bank holidays.

    OUR SERVICES

    • Business Starter Package
    • Business Marketing Package
    • Search Engine Optimisation
    • Pay-Per-Click Advertising
    • Social Media Management
    • Branding & Design
    • Strategy & Consultation
    • Web Development

    GET LATEST MARKETING ADVICE

    By subscribing you accept our Privacy Policy. Don't worry, our marketing advice emails get sent out only once a month.

    GET IN TOUCH

    T 020 3239 0930
    Email: [email protected]

    New Window Marketing Limited
    We have recently moved to:
    Rourke House, Kingsbury Crescent, Staines-Upon-Thames
    London, TW18 3BA

    • GET SOCIAL
    New Window Marketing

    © 2022 New Window Marketing Limited. Company number 10152936. Registered in England and Wales. Our Terms & Conditions. Our Privacy Policy.

    TOP

    We are using cookies to give you the best experience on our website.

    You can find out more about which cookies we are using or switch them off in settings.

    Powered by GDPR plugin

    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    You can adjust all of your cookie settings by navigating the tabs on the left hand side.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

    Cookie Policy

    Find more information about our Privacy Policy and Cookies