Have you ever ploughed resources into a marketing activity and haven’t got any results? Digital marketing returns can be tremendous if it’s used correctly, however, it also can be a money sucking pit if you don’t know what you’re doing or what solutions to look for. Accompanied by the infographic, below are five most common digital
Google strives to help customers find relevant, useful services and products in their local area. For local businesses, this is a great thing. It means that you have a chance to have your business highlighted locally, to reach people around you who use your services. In most cases though, you’re not the only business of
In the world of digital marketing, the environment is always changing. It can be a challenge to keep track of all the new and old marketing channels even for seasoned marketers. This article explores hottest digital marketing trends for SMEs in 2017 based on our research and experience in the market. These trends will help you
When it comes to actively marketing your SME,Personas are a tool for helping you to target your business towards individuals, not just large groups. They are a fundamental aspect of your social media outreach, and should be used to the fullest. How do Personas work? Personas work by organising and ordering your potential customer base into
Influencer marketing means using influential individuals in your industry to recommend your products and services. It’s hardly a new concept but the rise of social media has increased its power dramatically. Plus it’s set to become the BIG trend in 2017. We have a look at why Influencer Marketing proving to be so effective and
It’s official! Social media is everywhere and plays a big part in many of our lives – from sharing photos with family, to reconnecting with long lost friends. You’ve probably also heard by now that it can be a great tool for growing your business – so important in fact that many companies are hiring
Pay-per-click (PPC) Advertising is when you pay each time a person clicks on an advert which a search engine runs for you. Google, for example, will generally place these adverts just above the normal search results. They manage which search results each advert will feature in by making advertisers tailor their adverts to, and specify,
Time and time again, marketing has shown to play a significant role in ensuring businesses succeed, but we all know that marketing is not as simple as just throwing a poster in the air and hoping for the best. Marketing requires strategy and planning. Conducting a marketing audit can make sure that you know what
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